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THE CONSISTENCY CODE: Practical approaches to deliver more consistent family sessions
WHY CARE ABOUT CONSISTENCY?
Welcome
What We Will Be Discussing
INTRO: SOCIAL MEDIA & WEB
Your business storefront
How do you view your work? How do clients view your work?
A. DESIGNING A CONSISTENT CLIENT EXPERIENCE
Before a client books a session..
Streamline your client experience & management
Visual intentions: Client collaboration
B. BUILDING A CONSISTENT EDITING APPROACH (if you want to that is!)
You don't need new presets, you need this...
It’s not you, it’s your straight out of camera
EDITING VIDEO: Controlling the SOOC (8:09)
Homework
C. A TRANSFORMATIVE SHIFT: GUIDING CLIENT WARDROBE
Styling overview
The one thing you need to get your clients to dress the way you want (and I'm not talking about a client closet)
When wardrobe falls short of your expectations
D. SEEKING CONSISTENCY IN LOCATION AND LIGHTING
Location, location, location
Seeing the light: making the light work for you in any situation
VIDEO: Lighting as the only variable (4:48)
E. THE MISSING PIECE: USING POSING AS A COMMON DENOMINATOR
Do this to take your posing to the next level...
Finding the right moments / my posing workflow
VIDEOS: Behind the scenes with a family of three (27:14)
FINAL THOUGHTS AND FAREWELL
A challenge
It’s not you, it’s your straight out of camera
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